Encouraging investors to participate in socially responsible investing requires understanding and respecting the values that investors hold toward the investments they make. Only some investors consider the importance of sustainability. Still, for investors to consider socially responsible investing, the idea must be brought to their attention in a way that maintains respect for the investments they have made, regardless of whether they were socially responsible investments.
Everyone has motivational reasoning that influences thoughts and behavior. Investing is just one extension of how these processes work to influence the decisions we make. If wealth is an investor’s main value, it has priority. Whether you agree with upholding financial investments over sustainable investments is irrelevant to encouraging those not practicing socially responsible investing to do so.
Indicating your position may hinder your ability to encourage investors to consider socially responsible investing. The way to successfully encourage investors is to show them the benefits it can provide them, based on their specific values and interests, leaving benefits to humankind out of the conversation when relevant; you’ll be more successful at inspiring investors to take up socially responsible investing this way. Read on to learn how to encourage investors to take up socially responsible investing by explaining the benefits of socially responsible investing based on investor interests rather than those of humankind.
Determine Investor Values Whether They Benefit Humankind Or Not
The first step in encouraging other investors to consider sustainable investing is to find their individual goals, values, and reasonings for investing in the ways they already do. Start by engaging in a conversation with investors you’re interested in encouraging, and ask them questions that reveal their values and objectives of investing, how they invest, if investing for the sake of humankind is a focus for them, etc. By learning the fundamentals, you know which benefits of sustainable investing to focus on to pique their interest in taking up the investing style themselves.
Explain The Benefits Without Pushing Your Values
No one likes to feel pressured by their colleagues or peers. While you may want the investors, you know to start practicing socially responsible investing like you, pushing them to give it a try, even in the friendliest ways, can feel overbearing. Instead, explain the benefits of sustainable investing based on their specific interests so that they can potentially gain interest on their own. Understand that if an investor is solely interested in profits, the benefits of helping humankind may not influence them. Instead, talk about how socially responsible investing can lead to long-term profits because the investments are sustainable.
How You Speak Holds The Influence You Want To Have
Know that it is okay to discuss socially responsible investing from different perspectives. You can only create influence within your control; allow others to gain interest in sustainable investing based on their own interests. How you speak about the benefits from these positions will significantly impact investor decisions to try it out themselves, and if they do, it will benefit humankind regardless.