If this is not your first contact with internet marketing, you have surely already heard that publishing content allows you to increase sales. You may have also come across the statement that published content should be “valuable” or “high quality”. What does that even mean? Where is the line between valuable and worthless content? How to create content that will help you achieve your goals? Find out in this article.
Quality content what does it mean
Let’s start with explaining the basics – the term “content” means all the content you deal with on the Internet (articles, videos, pictures, etc.).
Quality content – in other words, valuable content. The value of content is most often expressed in meeting the needs of the content recipient, achieving the goal of the content creator, in originality, professional form and in adapting the algorithms of the selected publication medium to the needs. You can create good writing content in the Paraphrase Online application, which was created to paraphrase the text.
Valuable and worthless content
Where did the division into “valuable” and “worthless” content come from?
This is primarily due to people professionally involved in marketing.
Well, the Internet is an ideal place to acquire customers by publishing content (we refer to this process as content marketing).
Note that every Internet user is looking for interesting content. It doesn’t matter if it’s journalism, access to data or photos of your favorite celebrity in a bikini. Content is the whole meaning of the web. This is the element that most attracts the attention of consumers.
In turn, the use of the consumer’s attention is the basis of marketing.
If we gain the attention of a network user, we can offer him a subscription to the newsletter, purchase of a product, service or simply – display an advertisement and earn money on it.
Following the actions of marketing gurus (such as Gary Vaynerchuk) – you will regularly come across the statement that you need the right amount of content to develop your online business. And there’s a lot of truth to that. More consumer attention also means a greater chance of sales.
The whole problem is that creating valuable content is quite complicated and time-consuming. That’s why many marketers try to take shortcuts. Lower quality content significantly speeds up the process of creating it.
This is why you regularly deal with content that is simply weak. With an article that is almost impossible to read, with a video recorded on a phone, where you can hardly see or hear anything, and with a picture hastily edited in Paint.
Theoretically, such content also has a chance to perform the task set before it. However, this chance is getting smaller every year. Internet users flooded with a lot of crappy content quickly learn the selection process.
With each successive month of the network’s operation, its effectiveness decreases. This is why it is worth investing in the quality of the created content.
Quality content and meeting the recipient’s needs
Let’s start by discussing the implementation of the recipient’s needs. This is a task that every content must perform.
When you go to a James Bond movie (and that’s also content), you expect to get a certain emotion and visual experience.
High-quality content never disappoints your target audience. It more or less meets their expectations.
Quality content and the implementation of the creator’s goal
The value of content in this dimension is expressed primarily in the acquisition and use of the recipient’s interest.
Going back to our Bond analogy, quality content makes you buy a movie ticket (meaning you’re convinced of quality enough to pay just to see the content).
Quality content on a website or social media profile encourages recipients to engage in interaction that its creator cares about (e.g. clicking on a link to an online store, subscribing to a newsletter, sharing content on your profile, etc.)