Social media analytics is a subject that is becoming more and more important to strategists as the number of people using social media rises. It is also becoming a valuable tool for businesses as they grow their customer base or monitor conversations relevant to their brand. Media analytics and other marketing tools improve strategies and optimize performance.
What is Social media analytics?
It collects, stores, and analyzes data from social media. It is also about applying other analytical approaches to social media data and representing the results meaningfully. So not only does it include statistical analysis for insights into individual or group behaviors and much more complex tasks such as measuring sentiment, detecting influencers, and uncovering relationships amongst individuals or groups of people within a given online community. Netbase Quid publishes the latest information on its website’s Media Analytics section.
How companies can use social media analytics
1: Analyze their customer base
With social media analytics, businesses can look at customers’ social media choices, find who they are talking to, and estimate how many of those people are active customers. As such, it can help companies determine the reach and impact of their social media marketing efforts.
2: Measure web activity
They can help businesses use social media to find out about community activity on their websites. It helps gather valuable consumer insights and understand how customers might be interested in your website, product, or brand. It can also ensure that its customers can find them easily on social media, which is increasingly important as many people enter search queries into their social media platforms rather than Google.
3: Measure customer satisfaction
It will allow companies or brands to measure the effectiveness of their campaigns. It will provide insights into customer satisfaction and help them to understand what is essential to their customers and how they respond to their campaigns.
4: Monitor their competition
Companies can also use it for competitive intelligence. With large quantities of data available, it is easy to find out about their competitors and their online marketing strategy. It can give them a better understanding of what they are doing, who they are targeting, and how well they perform. It could help them improve their brand’s performance or prepare for future actions by competitors.
5: Assess brand performance
They can help brands measure the effectiveness of their social media campaigns, to see whether they are effective and for whom. They can measure the impact of their campaigns and see where their customers are getting the most value from them, what type of content gets shared and how many people share it. They can change the scope or create better social media marketing strategies with this insight.
6: Measure customer service
Measure the effectiveness of social media customer support. By monitoring online reputation, companies can measure how well their customers respond to their brand’s customer service and make changes to improve it. Social media analytics allows them to benchmark performance against other brands and gain a competitive advantage.
7: Improve marketing strategies
Finally, it could be beneficial for improving a company’s overall marketing strategy. It will help them understand who is most important to their business and how they behave. Once they have this information, they can build better systems within their social media marketing and improve their chances of success.
NetbaseQuid is a web content analytics tool (including social media analytics) that allows marketers to measure and manage the impact of their online marketing programs. Netbase’s patent-pending technology platform provides honest feedback on the effectiveness of one’s online marketing efforts, pinpointing the best opportunities for growth and ROI.
Companies can use it to understand their customers better and improve their brand reputation. It will allow them to measure their performance against competitors, optimize their content for maximum impact, and better manage marketing campaigns.
