There are many aspects to rehab marketing, and understanding a few essential elements can save your facility thousands of dollars in marketing while also increasing admissions.
The most effective rehab marketing method, as well as online marketing in general, is still search engine optimization, or SEO. It’s safe to assume that if your digital marketing approach doesn’t include SEO, you’re doing it wrong. The complete sum of tactics and procedures you use to guarantee that your rehab facility appears high in search engine rankings for specific keywords is referred to as SEO.
Simply put, you want to rank high in Google and be on the first page – naturally. This is significant because 75% of online users never go beyond the first page of search results.
While optimising for other search engines is never a bad idea, you should focus the most of your SEO efforts on Google because it has the largest proportion of the search engine industry. Optimizing for higher search rankings can not only bring you more traffic, but it will also save you money. SEO is a long-term strategy that can yield positive benefits months or even years down the road.
However, SEO is a long-term strategy that requires your marketers’ ongoing attention.
You can’t afford to disregard content marketing when it comes to rehab marketing techniques. Although you can’t smuggle drugs through internet chat or rent your beds digitally, you may present high-quality and relevant content to your potential admits. In the same vein, you can create compelling content so that potential patients can quickly find your website.
You can produce captivating and informative content with the help of a good writer, establishing your facility as a valuable resource. Having a blog area on your website is the simplest method to accomplish this. You must, however, keep your blog updated on a regular basis. You could write on the following topics:
– Patterns of substance usage – New developments in addiction research – Tools and approaches for assisting someone who is struggling – When you enrol in a recovery clinic, you should know what to expect. Your centre offers a variety of unique programmes and therapies, as well as many others….
There are a plethora of subjects to discuss when it comes to addiction recovery and treatment. The goal is to develop valuable and informative material that will boost your brand’s internet presence. Of course, you’ll optimise your content for relevant keywords to help it rank higher and attract more visitors. Businesses who have blogs receive 55% more traffic than those that do not.
These days, everyone is on social media, even those who could benefit from your rehabilitation services. The average American spends roughly 5 hours per day online, with 2 of those hours being spent on social media sites. Whatever you think of social media, its ability to connect people is clear. There’s no better time than now to start if your facility doesn’t have a social media presence.
When it comes to rehab facilities, the most important thing is to create a sense of community, which social media excels at. You get likes, followers, and your content is easily shared across platforms when you establish a social profile. Of course, keeping your fans happy and engaged is in your best interests. Also, using social media to keep in touch with your program’s graduates is a terrific idea.
By linking Q&As, blog posts, and other resources to your social media profiles, you may drive visitors to your website. When people share your material, it has the potential to reach a much larger audience. People looking for addiction treatment may come across your Facebook or Twitter page while doing their research.
You may create a community on social media that aids in the growth of your overall brand.
As we previously stated, organic traffic is the way to go in terms of digital marketing. However, this does not rule out the possibility of using paid search. Pay-per-click, or PPC, is the most efficient and focused marketing method available to your rehab centre. This solves the problem that most rehab marketing campaigns face: reaching out to the right people and generating high-quality leads.
You bid for your desired keywords in PPC advertising, and your position in the paid search rankings is determined by your bid. If you bid on a term like “drug addiction help,” your website will appear at the top of the organic search results. Of course, a variety of factors might influence your position, and some keywords are extremely competitive and costly.
Because you’re targeting users who are actively looking for the services and treatments you offer, PPC works. Furthermore, the average PPC conversion rate for search networks is roughly 3.75 percent and 0.77 percent for display networks across all industries. There are many techniques to improve conversion rate, including enhancing landing sites, developing effective ad copy, and raising ad quality score.
Your company’s marketing campaign’s ultimate goal is to turn website visitors into patients. Conversion rate optimization is a good method to apply in this situation. CRO (conversion rate optimization) is the practise of gathering and analysing data in order to enhance conversion rates. In a nutshell, these are the measures you take to boost your site’s conversion rate.
Conversion rates in recovery can be improved in a variety of ways. Testing your landing pages is perhaps the most popular CRO process. The front door of your website is a landing page. A/B testing is used by many digital marketers to see which of two versions of a landing page performs better with visitors. Elements such as headlines, colour scheme, graphics, and more distinguish two pages.