Consumer Research is the field of study that focuses on the process by which consumers make decisions. It includes analyzing past behaviors and current trends to understand what motivates people to purchase products or services. It can be applied to new product development, marketing strategies, or forecasting future needs. It is an essential part of the marketing process because it helps build relationships between companies and consumers. 4 Essential Tips For Conducting a Successful Consumer Research 1: Know Your Audience The first step to successful consumer research is knowing who you’re trying to reach. Your target audience – the people…
Author: John Eshan
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